My name is Rasha Saad. I am a behavioral disorders and autism specialist.

Fashion has always been and still is a place where I find comfort, and a field I love to learn about and explore.

Because it is a vast and diverse world that includes many different areas, I enjoy sharing the books and articles I have read, as well as my experience in visual merchandising.

By God’s grace, we were able to achieve the store’s annual plan and transform it into one of the most important branches by applying strategies that helped us grow and increase sales.

This platform is designed for individuals passionate about fashion who wish to contribute their knowledge, perspectives, and expertise.